• Share this Job

VP/Marketing & Communications

Location : Baltimore, MD
Job Type : Direct
Hours : Full Time
Required Education : Bachelor's Required, MBA desired
Travel : No
Relocation : No

Job Description :
Growing Healthcare client with short and long terms goals for national expansion. Our Baltimore based client is looking for a VP of Marketing and Communications to help drive/guide that growth.


Why is this role open? Our client is looking for a candidate that is metrics driven with strong reporting and presentation skills. Ideal candidate will have experience presenting to private equity groups.



• Lead & Grow a team of marketers responsible for events, reporting and measurements, corporate marketing.

• Nourish demand generation strategies that build funnel and convert to closed-won deals,

applying customer and data insights to continuously improve conversion.

• Manage and develop business development team and track and monitor their progress.

• Build brand awareness and shape market perception through integrated campaigns.

• Develop corporate narrative and thought leadership platforms

• Monthly Operating Reports for Private Equity and participate in monthly review calls.

• Taking a portfolio management approach, build out and coordinate a calendar of content,

campaigns, and other interventions across channels



• Bachelor's degree required; MBA desirable.

• Expertise in enterprise B2B SaaS.

• Experience in Healthcare Technology marketing preferred but, not mandatory.

• Experience in leading cross-functional teams required..

• Fluency in demand generation metrics and approaches to test and optimize them including the use of Salesforce CRM and HubSpot.

• Proven track record of building, developing, and elevating a high-performing team.

Required Qualifications :
Powered by AkkenCloud